Crowdfunding is a method of financing a project where one requests funding from a large audience, usually including the eventual end users of the resulting product. Rather than relying on investors exchanging large sums of money for ownership or a future financial return on the investment, the company using crowdfunding takes a large number of small investments in exchange for various perks.
Funding of Project GODUS
22cans ran the crowdfunding campaign for Project GODUS through Kickstarter, opening it on November 21, 2012 with a goal of raising a minimum of £450,000 by the campaign's closing date of Decemeber 21, 2012. The campaign succeeding in raising £526,563 with 17,184 backers, sufficient to achieve a number of secondary funding goals. At least £14,331.39 was also raised through donations via PayPal], making the total raised roughly £541,000.