Crowdfunding is a method of financing a project where one requests funding from a large audience, usually including the eventual end users of the resulting product. Rather than relying on investors exchanging large sums of money for ownership or a future financial return on the investment, the company using crowdfunding takes a large number of small investments in exchange for various perks.
Funding of Project GODUS[ | ]
22cans ran the crowdfunding campaign for Project GODUS through Kickstarter, opening it on November 21, 2012 with a goal of raising a minimum of £450,000 by the campaign's closing date of Decemeber 21, 2012. The campaign succeeding in raising £526,563 with 17,184 backers, sufficient to achieve a number of secondary funding goals. At least £14,331.39 was also raised through donations via PayPal], making the total raised roughly £541,000.